It’s a common practice to change the channel when the advertisements start playing. But there are some ads that compel us to stay on and watch. These impactful advertisements are so well made that they stay with us for a long time. But the question is: what makes a good and memorable advertisement? Creativity, of course. A good balance of wit, a dash of social message, a generous amount of entertainment, a pinch of satire, and the overall aesthetics are the ingredients that cook up some of the best Indian TV ads of all time. While some of these ads will surely make you emotional, some others are outright hilarious!
1.Sachin Tendulkar Kapil Dev in Boost Old Indian Doordarshan Ad – 1989
Boost is one of India’s most trusted health food drink brands launched in 1975. Boost has a rich legacy of inspiring kids to persevere, sweat it out and overcome any sporting challenge with their grit and stamina. Boost is clinically proven to increase stamina by 3 times (3X) more. The delicious chocolate Boost drink is fortified with 17 essential vitamins and minerals that are known to be essential for oxygen utilization of the body and energy metabolism.
Boost has a legacy of iconic ambassadors who have all proclaimed that ‘Boost is the secret of my energy’, right from Kapil Dev, Sachin Tendulkar, Virender Sehwag to Mahendra Singh Dhoni, Virat Kohli, Rishabh Pant and Shreyas Iyer in recent times.Boost is a nourishing beverage to be consumed as a part of your daily diet and exercise plan.
Based on an independent study conducted in 2009, the number of shuttles completed by Boost consuming children (aged 7-10.5 years) increased by 25% as compared to 8% increase in children who consumed non-fortified, chocolate beverages, in a 20m shuttle test measuring whole-body endurance. J.Nutr : 2007-2023, 2011. Boost is a nourishing beverage to be consumed as a part of your daily diet and exercise plan.
2. Surf Excel- The older, cuter version of Daag Ache – 2005
Surf Excel is an Indian brand name, used for removal of dirt and the tough stains from clothes. The brand was launched in the Indian consumer market in 1959. Surf Excel is a subsidiary of its parent company Hindustan Unilever. The company believes that dirt and experiences are a gateway to unleashing human potential and encourages mothers to push their children to learn by experience, while Surf excel takes care of the dirt and tough stains.
When children go out to play and get dirty, they don’t just collect stains. They experience life, make friends, share and learn from each other. It helps them get stronger and get ready for the world outside. Surf excel has constantly innovated ahead of the market and launched different product formats to cater to changing needs of Indian consumers. The brand offers outstanding cleanliness on a wide range of stains and multiple products suited for bucket wash and machine wash environment. Surf excel is engineered with modern and path-breaking technology that offers consumers benefits such as tough stain removal, easy dissolution, superior fragrance and much more.
Surf Excel founded by William Hesketh Lever. He was a British Industrialist, philanthropist, and politician. He was a great person. He was born on 19 September, 1851 at 16 wood street, Bolton, Lancashire, England. At the age of 15, he started work with his father’s wholesale grocery business in Bolton. In 1886, he established Lever Brothers, which was one of the first companies to manufacture Surf Excel detergent and now part of the Anglo-Dutch transnational business Unilever. In 1911, his firm had become associated with forced labour and atrocities in the Belgian Congo. He also worked in politics. In 1917, he served as Member of Parliament (MP) for the Wirral constituency and used his maiden speech in the House of Commons to urge Henry Campbell-Bannerman’s government to introduce a national old age pension. He married Elizabeth Ellen Hulme and was blessed with two children. On 7 May1925, he died.
3.AirTel Advertisement – A R Rahman classic composition world famous ad- 2007/2008
Bharti Airtel Limited, also known as Airtel, is an Indian multinational telecommunications services company based in New Delhi. It operates in 18 countries across South Asia and Africa, as well as the Channel Islands. Airtel provides 2G, 4G LTE, 4G+ mobile services, fixed-line broadband, and voice services depending upon the country of operation. Airtel had also rolled out its VoLTE technology across all Indian telecom circles. It is the second largest mobile network operator in India and the third largest mobile network operator in the world. Airtel was named India’s 2nd most valuable brand in the first ever Brands ranking by Millward Brown and WPP plc.
Airtel is credited with pioneering the business strategy of outsourcing all of its business operations except marketing, sales and finance and building the ‘minutes factory’ model of low cost and high volumes. The strategy has since been adopted by several operators. Airtel’s equipment is provided and maintained by Ericsson, Huawei, and Nokia Networks whereas IT support is provided by Amdocs. The transmission towers are maintained by subsidiaries and joint venture companies of Bharti including Bharti Infratel and Indus Towers in India. Ericsson agreed for the first time to be paid by the minute for installation and maintenance of their equipment rather than being paid upfront, which allowed Airtel to provide low call rates of ₹1 (1.3¢ US)/minute.
Airtel launched “Hello Tunes”, a caller ring back tone service (CRBT), in July 2004 becoming the first operator in India to do so. The Airtel theme song, composed by A.R. Rahman, was the most popular tune in that year.
4.Washing Powder Nirma – 1982
In the 1970s, the Indian washing powder market was dominated by Hindustan Lever Limited (HLL) and it’s Surf was pretty much THE detergent powder to use. While Surf was seen to be a little on the expensive side, people were willing to pay a slight premium for the convenience and consistency it provided. And well, the alternatives were either just as expensive or not really quite as good in terms of quality and performance. That changed with the emergence of a washing power called Nirma in the early seventies.
Thanks to its incredibly lower price tag — it was priced at about Rupees 3.50 per kg as compared to Rupees 13 of Surf — Nirma started gaining popularity. It did not look like a sophisticated product and came in a very basic transparent plastic packet with just its name and girl mascot on the top, (and sometimes appeared to have been just rolled and stapled), as compared to Surf which came in a tall blue cardboard box complete with elaborate graphics and text. The difference between a high-profile MNC and a home grown enterprise could not have been more stark. But the price difference between the products was massive – so massive that people did not mind experimenting with the newcomer. The challenge, however, was to make people realize that the brand existed in an era where advertising was limited to the radio, newspapers and magazines and a few hours of television.
Patel decided to go for a television ad. And the rest, as they love to say, is history.
5. Cadbury Celebrations– The Rakshabandhan Advertisement- 2018
In 1824, John Cadbury, a Quaker, began selling tea, coffee and drinking chocolate in Bull Street in Birmingham, England. From 1831 he moved into the production of a variety of cocoa and drinking chocolates, made in a factory in Bridge Street and sold mainly to the wealthy because of the high cost of production. In 1847, John Cadbury became a partner with his brother Benjamin and the company became known as “Cadbury Brothers”. In 1847, Cadbury’s competitor Fry’s of Bristol produced the first chocolate bar (which would be mass-produced as Fry’s Chocolate Cream in 1866). Cadbury introduced his brand of the chocolate bar in 1849, and that same year, Cadbury and Fry’s chocolate bars were displayed publicly at a trade fair in Bingley Hall, Birmingham. The Cadbury brothers opened an office in London, and in 1854 they received the Royal Warrant as manufacturers of chocolate and cocoa to Queen Victoria. The company went into decline in the late 1850sJohn Cadbury’s sons Richard and George took over the business in 1861. At the time of the takeover, the business was in rapid decline: the number of employees had reduced from 20 to 11, and the company was losing money. By 1866, Cadbury was profitable again. The brothers had turned around the business by moving the focus from tea and coffee to chocolate, and by increasing the quality of their products.
6. CRED– ft. Rahul Dravid (Great for the Good)- 2021
CRED was founded in 2018 by Kunal Shah; by 2021, the company had on boarded over 5.9 million users and processed about 20% of all credit card bill payments in India. As of April 2021, CRED offered five distinct products – CRED Rent Pay, CRED Cash, CRED Pay, CRED Store and CRED Travel Store. However from August 20, 2021 Cred also launched a Peer to Peer(P2P) lending feature known as Cred Mint that aims to monetise through its 7.5 million users.
Kunal Shah describes CRED as being a TrustTech company rather than a FinTech, that his motivation to start CRED comes from solving trust issues in the Indian society, which he believes is key to economic prosperity.
7.Parle Kaccha Mango Bite | Ab Aur Bhi Chatakdaar- 2013
Parle Products, India’s largest biscuit, confectionery and snacks manufacturer has roped in Amitabh Bachchan yet again as the brand ambassador for its confectionary brand Kaccha Mango Bite. The brand owns the taste by positioning it as an exact copy of a raw mango – “Kacche Aam ka Xerox
Parle Products company was founded in 1929 in India by the Chauhan family of Vile Parle, Bombay. Parle began manufacturing biscuits in 1939. In 1947, when India became independent, the company launched an ad campaign showcasing its Glucose biscuits as an Indian alternative to the British biscuits.
As the makers of the world’s largest selling biscuit, Parle-G, and a host of other very popular brands, the Parle name symbolizes quality, nutrition and superior taste.
The Parle brand became well known in India following the success of products such as the Parle-G biscuits and cold beverages like Gold Spot, Thums Up and Frooti.
8.Fevicol Funniest Old Ad- Feviquick- 1998
First marketed in India, in 1959, the brand was launched as an easy-to-use glue for carpenters as a replacement for collagen and fat-based adhesives (colloquially known as “saresh”) that required melting prior to application. Including an extensive range of consumers, craftsmen, engineering, and industrial adhesives under the label, Fevicol is marketed in 54 countries, including over 50,000 locations in India itself. Fevicol Design Ideas started in 1990 as Fevicol Furniture Book, with an idea of showcasing concepts of furniture designs suitable for Indian homes. Today the book is loved by all – interior designers, architects, homeowners, students, and so on. The books are part of a series of 31 volumes, each one focusing on a specific topic. They range from living rooms, bedrooms, children rooms, kitchens to commercial spaces, offices, showrooms, restaurants, farmhouses, bungalows, and many more. There are even specialized books on modern and interesting designs for doors, baths, sofa sets, LCD units, tables, dining, and office chairs.
9.Ambuja Cement- The Unbreakable Wall!- 2001
Ambuja Cements Limited, formerly known as Gujarat Ambuja Cement Limited, is an major Indian cement producing company. The Group markets cement and clinker for both domestic and export markets.
The company has entered into a strategic partnership with Holcim, the second-largest cement manufacturer in the world from 2006. Holcim had, in January, bought a 14.8 percent promoters’ stake in the GACL for INR 21.4 billion.
Currently Holcim holds 61.62% of the shares in Ambuja Cements.
10.Mentos- Dimaag Ki Batti Jala De (The Evolution)-2008
Mentos are a brand of packaged scotch mints or mint flavoured candies sold in stores and vending machines. First produced in 1932, they are currently sold in more than 130 countries worldwide by the Italian-Dutch corporation Perfetti Van Melle. The mints are small oblate spheroids, with a slightly hard exterior and a soft, chewy interior.
They are typically sold in rolls which contain 14 mint discs, although the “Sour Mix” variety contains only 11 discs per roll. Smaller versions also exist, typically containing 4 to 6 discs per roll. Certain flavours are sold in boxes in Australia, the United States, Malaysia, Indonesia, Brazil and the United Kingdom, and the rolls are available in four packs. The current slogan of Mentos is “Stay Fresh”, while the line previously used extensively in the 80s and 90s was “The Freshmaker”. Most Mentos packages describe the mints as “chewy dragees.” The typical Mentos roll is approximately 2 cm (0.79 in) in diameter and weighs 38 grams (1.3 oz). “Mentos” is the singular form.
Credits : Google , YouTube , Wikipedia